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This Week’s Nielsen’s Children’s Book Summit: Research Over Guesswork
When Your Reader Is Not Your Customer Most kids aren’t choosing and buying their own books. Parents are the ones at the cash register, right? Of course right. But think about the marketing challenge:...
View ArticleNielsen’s #KidsBookSummit: Nobody Said YA Books Aren’t For Teens
When The Medium’s Message Gets Rough It was an odd turnabout in the annual Nielsen Children’s Conference. Led by Kristen McLean—among the most respected people in the business of quantifying and...
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